Science Agency - Pavel Konyukov | Saint Petersburg, Russian Federation

"Research
Delo vkusa (A matter of taste) — is an online shop and two showrooms of Kazakh farm products with the price range above average. Distrust of local producers, poor understanding of farming in general, concerns about purchasing online, and many other issues — we have dealt with a wide range of barriers to purchase and customers’ hesitations.

Naming
We have developed a name that comprises two different ideas. Reflecting the product’s taste as well as the fact that the production and sale of these products is a matter of taste, a matter of life and a business that is a pleasure. (NB: the Russian collocation “Delo vkusa” has double meaning realization; it stands for “a matter of taste” and “flavor business”).

Logo
The self-explanatory name suggested the idea of a handicraft logo: symbolic shapes of a hammer (=business) and a spoon (=flavor). The shaped frame is repeated in the labels, price tags, signs, and other brand carriers."