Aaron-Harper Lee | Palo Alto, CA, USA
“The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor - Añejo and Dorado - represent legendary twin warriors reincarnated as the sun and the moon. Presented together...this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.”
The fluorescent pinks and yellows are bold and exciting, suited perfectly for the target audience of thrill-seekers and curious types. The moonshine is topped off with a simple cork, though, reigning in the eclectic hues with a bit of age-old tradition."
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