Blaine Pannell | Provo, UT, USA
"Proposed packaging redesign for Calistoga Sparkling Mineral Water. Student work."
Anna Mikhaylova / Maxim Kulikov | Moscow, Russian Federation
Herbal tea BEAUTEA is designed for women, who are careful of their health, who live fit and lead an active life. BEAUTEA is fully organic and doesn't contain any preservatives. Great tonic effect makes you feel good and keeps you in a great mood all day long. Women living an active lifestyle are always on the move and love being the center of attention. That's why our bottle is designed in a special way allowing to grip it comfortable and it will never fall out of your hands during morning run. The colourful bottle is turning customer's attention and expressing positive mood. If you live an active and healthy lifestyle, always stay fit and positive BEAUTEA is your choice!
The Rancheiro Classic product it is a special coffee line and because it is a different product from the others needed to convey the packaging design that uniqueness that the product has. Watching the supermarket shelves we can see that the coffee packaging usually has a heavy design with too much information, it was then that we decided to work a clean design and excluding information and unnecessary packaging images, and the packaging stands out from other besides transmitting the concept of exclusive and differentiated product. The end result is very interesting and shows that the packaging does not need to contain unnecessary information to attract consumers.
What's Unique? The clean design makes the product stand out from the others, since the vast majority of the segment's packaging has a heavy visual language.
