"Good coffee is great. But the best coffee is even greater. And there is one man, who knows where to find it. Johannes Hornig traveled the world in search for the perfect bean for the perfect coffee. And he returned with a very special souvenir: JOHO’s Direct Trade.

The concept of direct trade is simple. Farmers are guaranteed fair conditions and the customers receive a great product in first-class quality – benefits for the roaster and the farmer. And for coffee lovers, of course. moodley has not only given JOHO’s his name and packaging, but also perfectly embedded the new concept into the world of J. Hornig."