Diego Sebastián | Bogotá, Colombia

"Identity · Packaging
Dimensions: 4 1/10 inches by 4 1/10 inches, Silk-screen (10.5cm x 10.5cm)

Cervecería Dorado produces hand crafted beers. Complex flavors, unique colors, and the pride of craft are some of the features of these delicious beers. They were inspired by the legend of "El Dorado" to name its company and offer a tribute to colombian culture and history. Both logo and labels were designed for this project.

Due its small and exclusive production, every drink of beer feels natural, fresh and unique: a sincere and crafted image for a sincere product. An exclusive typography was created for relevant information, it was used on: "Cerveza, Lager, Stout, Ale, 3.7°, 4.0°, 4.3°, 355ml"."

Design Absoluto | São Paulo, Brazil

CREATIVE DIRECTOR
Pedro Carvalho and André Viceconti

ART DIRECTOR
Newton Fugita

DESIGN TEAM
Newton Fugita, Heber da Silva and Leandro Quaresma

ACCOUNT MANAGER
Alessandra Christiansen

Peck & Company - Benji Peck | Nashville, TN, USA

“It’s time to change the way we think about what we drink”

Sugar from sugar-sweetened beverages is the number one caloric food source in the United States, and a major contributing factor to the oral and health epidemic we are faced with today.

Hapi Smile with 100% pure, all-natural xylitol (made from American birch trees). Xylitol is proven to fight cavities, freshen breath, and reduce plaque. Hapi Smile is a beverage that you can drink throughout your day, increasing health benefits but not your sugar consumption.

Anti | Oslo, Norway

"In Norwegian grocery stores there are no manufacturers of skin care products that meet the strict ingredient requirements of the pharmacies. These requirements demand that the products do not contain more than a given amount of undesirable or controversial ingredients such as parabens, silicone and alcohol. AquaDerma is a new range of skin care products and the first sold in Norwegian grocery stores developed with pharmacy requirements in mind, consisting of pure, active ingredients from the ocean. AquaDerma wishes to make products that are good for you more easily available. The challenge is that many prefer specialty stores, rather than grocery stores when buying skin care products. AquaDerma therefore wanted a solution that encourages choosing the AquaDerma series as their preferred skin care product, with pharmacy quality available in the same store they buy their everyday items. To communicate this to the target audience we needed to find the combination of a more rigid pharmacy expression whilst not acting as a deterrent for those who usually shop in grocery stores. They must therefore be perceived as Nordic quality but with a mild, accessible feel that underpins the natural ingredients from the sea. A strong resemblance between the individual products in the AquaDerma range was important to show the relation between the products. The products are often placed scattered, making the resemblance between products even more important to bind it together as a series. The relation in the look of the products also encourage the purchase of the entire series. The waved stripes give an association of water and together with the large white spaces the design gives the products a clean, pure look.

The pharmacy symbol is set in a contrasting color to emphasize the importance of the ingredient requirements and serves as a sign of quality. Three of the products are anti-aging. To clarify this we have given the waved stripes more shine and a deeper blue tone, attracting a more mature audience and giving the products a sense of belonging with the other anti-aging products.

Team: Creative Consultant: Kenneth Pedersen
Project manager: Kjersti Brinch Lund

Mouse Graphics | Greece

"The briefing: DUO brand identity needs to be revised in order to update its worldwide look for new target audiences, better codify relevant communication and refresh its market presence.

The target consumer: Existing consumers of all ages and sexes as well as new audiences of younger people, web natives and design conscious buyers.

The design: To respond to our clients request we had to review the new languages of communication based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities. The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan - view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a "DUO - coded" language.This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavoured variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc."

"Neon Penguin is a new range of boozy after dinner delights successfully combines real alcohol with luxurious ice cream. Focusing on the taste of bold cocktail favourites, we developed the brand name 'Neon Penguin' and a striking after-hours design to fit. The result is an identity and pack design that fuses indulgent adult cues, with a tongue in cheek playfulness that’s right on brand. Proof that dessert at home doesn’t have to be boring."

Supperstudio | Madrid, Spain


Eroski Breadsticks
"Whether it's through fitness, running or munching vegetables, our news Eroski breadsticks with sunflower seed packaging design endorses a healthy lifestyle. It's the perfect snack between meals."


Brarritas de pan con pipas"Fitness, runing, verdura… hacemos un guiño al estilo de vida saludable con el nuevo diseño para las barritas de pan con pipas Eroski. El tentempié perfecto para picar entre horas."

Victor Biasi | Uberlandia, Brazil

Branding project created for a coffee shop. Packaging project for the coffee shop's business os brazilian frozen snacks/savories.