Τhe briefing (in brief): "Our Greek enterprise, based at the island of Rodos would like to launch a series of dairy products. We would like the name and identity design which will convey the locality, basic values and earnest approach we favor". Τhe target consumer:The Greek market. The design: We translated the brief directly and precisely. For brand name we suggested the word which was most frequently used during our meetings with the client: Απλώς (=simply). It is also a word used everyday and by everyone for all kinds of reasons. Thus, as a brand name it will be casually repeated and naturally imprinted on client memory. The name is logotyped so that it conveys what it says, in a handwriting-like and easily read form. All other imaging is kept to the minimum. A cow or fruit silhouette and the outmost essential colors are used depending on product type.

Agência Bud | São Paulo, Brasil

"O Five O'clock nasceu para oferecer o chá certo para cada momento, de forma inventiva e consistente. Para isso, criou-se embalagens leves e delicadas que traduzem a relaxante sensação ao degustá-lo. O nome também muito sugestivo, brincou com a tradição inglesa que se tornou costume no mundo todo."

ludco | Renan Vizzotto | Florianópolis, Brazil

Mu! | Gustavo Borges | João Andrade | Santa Bárbara d'Oeste, Brazil

Projeto de embalagem para pacotes de mini pães de queijos. Para construção desse projeto optamos por transformar as restrições do briefring em seus respectivos atributos.

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Packaging project for mini brazilian cheese bread. To design this package we decided to transform the obligations of the project into its own attributes.

Isabela Rodrigues | Porto Alegre, Brazil

"We present the IT-fruits family – Froo.it. They arrived full of style and taste to delight everyone who loves smoothies made from fresh fruits."

Snask | Stockholm, Sweden
PangPang Brewery
Packaging of a summer beer series for Sweden’s #1 micro brewery

Intro: By the age of 23, oddball Fredrik Tunedal tattooed PangPang on his knuckles to celebrate that he had founded PangPang Brewery - Sweden’s #1 microbrewery. The brewery has a passion for hand brewed beers and in the summer of 2014 he wanted to release a summer beer series.

Solution: We helped PangPang Brewery with the packaging design. We built the concept around tiki and named the beers Cocojambo, Pelekane, Bamboleo, Libertango, Playa del Drevviken, Waikiki,
Flamingo-GO, and Tiki Tango. We aim to help PangPang outbeat its competitors through the use of smart branding and gorgeous design. Our client-agency journey has just started, but stick around - the story continues!

Snask | Stockholm, Sweden

"Oumph! Identity and packaging for new and hyped veggie brand

 Background: Oumph is part of the new generation of innovative food products taking over the world. It’s 100% made of beans. It’s insanely good for the environment, it’s easy to cook, and last but not least, it tastes delicious. The brand is all about epic veggie eating for free range humans. This product will turn meat-lovers vegan!

The Case: We are currently helping Oumph to take over the world. The brand identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product.”The brand is a revolution and a punch in the face. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles. Oumph is booming on Facebook. People are ecstatic and raving about the product. Meat-lovers are on the verge of turning vegan. Oumph will change the world, and we are here to help them reach their goals. Snask has been in charge of creating the brand identity as well as the packaging design; we have hand painted all product names and the majority of the typography. The styling is by Elisabeth Johansson and food photography by Wolfgang Kleinschmidt."