Pearlfisher | New York
"Task
Redesign innocent’s on-the-go juice range, completing the picture of innocent as the entrepreneurial leaders in juice.
Redesign innocent’s on-the-go juice range, completing the picture of innocent as the entrepreneurial leaders in juice.
Scope
Creative strategy, graphic and structural packaging design.
Creative strategy, graphic and structural packaging design.
Solution
The new iconic bottle design lets the juice communicate the vitality of the product and introduces a new height on shelf which drives on-shelf differentiation."
The new iconic bottle design lets the juice communicate the vitality of the product and introduces a new height on shelf which drives on-shelf differentiation."
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