"Clutch Bodyshop are an inspirational brand founded in 2005 by elite fitness and nutrition expert Ashley Conrad. They specialise in fitness and nutrition programs as well as providing a portfolio of supporting supplements. Clutch Bodyshop comissioned Socio alongside their in-house team to contribute some ideas for their new range of supplements. The new packs were designed to reflect the quality and science behind the supplements, positioning Clutch as a premium player in sports nutrition and fitness. The final design combined a minimal typographic aesthetic and simplistic colour palette to create a distinctive pack design that communicated the purity of ingredients within the range."

ImasD | Medelín, Colombia
"Natural drops es una crema de cannabis con propiedades poderosas de curación a partir de la naturaleza.

Buscamos una comunicación que evocara la hoja de cannabis, con un color contundente en punto de venta, iconografía con  un look llamativo para una estructura triangular, una crema en acabado mate, suave al tacto y un logo que resalta en puntos de venta."

Mouse Graphics | Greece

"The briefing: DUO brand identity needs to be revised in order to update its worldwide look for new target audiences, better codify relevant communication and refresh its market presence.

The target consumer: Existing consumers of all ages and sexes as well as new audiences of younger people, web natives and design conscious buyers.

The design: To respond to our clients request we had to review the new languages of communication based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities. The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan - view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a "DUO - coded" language.This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavoured variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc."

Radiopharmaceuticals, if handled incorrectly, can compromise exams and consequently the health of many people. With the intention of renewing RPH Pharma packaging - a manufacturer brand of radiopharmaceuticals - and aligning them to RPH Group’s new positioning, SPR Design - business unit of SPR Group - sought to create vials and boxes that would provide greater safety and traceability, uniting simplicity and objectivity in its design. Following a branding study developed by SPR Brand, the team had the challenge of bringing graphic elements while respecting the national regulations of the segment, in addition to studying the security seals and talking to doctors and other professionals who handle these products daily, in order to make the new packaging more practical and safe.

To reach a design that is clean and easy to identify, unnecessary information was removed from the front and side faces of the boxes, leaving only required and regulated elements. On the back, only technical data and information regarding the company were kept. To facilitate the identification of each product and its location within each step of the diagnostic imaging process, different colors were defined for packagings and their respective stickers, leads and storage flags. In support of that, a set of iconography was also created, where each element represents the main function of the product. The result is the ease of day-to-day handling of the product by the professionals and the patient safety.










Product packages used in diagnostic imaging procedures received colors and icons that facilitate identification and provide safety for patients.