Como apresentar o design de embalagens para seu cliente de forma convincente.

Não adianta muito ter um bom design sem uma boa apresentação. E uma das formas de apresentar o design de embalagens é produzindo 3Ds, mock-ups físicos ou digitais. Porém isso dá bastante trabalho e muitas vezes não conseguimos fazer de forma realista.

Para facilitar a nossa vida alguns profissionais produzem mock-ups realmente muito bons e recentemente o Packed Design disponibilizou aqui (veja aqui a postagem) alguns links de mock-ups de embalagens bem legais.

Por sermos brasileiros, um dos objetivos do Packed Design é incentivar o design de embalagens no Brasil, sendo assim saímos a procura de mock-ups feitos aqui e encontramos o Graxaim Mock-up, um pessoal de Porto Alegre que está fazendo um trabalho muito legal e de grande qualidade.

Abaixo separamos apenas alguns desses mock-ups, sendo que cada um deles tem várias visualizações que ajudam muito na hora de aprovar um design de embalagens. Todos são em PSD (Photoshop) e com Objeto Inteligente (Smart Object) e muito fáceis de usar.

Para ver os outros mock-ups da Graxaim, inclusive o alguns free - uhuuuuu!! :) é so entrar no Behance deles aqui: www.behance.net/graxaim

Mock-up de lata de refrigerante ou cerveja: uma das mais legais.

Mock-up de spray: bem legal, com várias posições de apresentação.

Mock-up de lata metálica de tinta: com várias opções de texturas e composições.

Veja os outros aqui: www.behance.net/graxaim

Bom, com esses mock-ups, só nos preocupamos em criar pois a apresentação está garantida. :) Esperamos que tenham gostado.

Ah! e se conhecem algum outro site de Mock-ups é so comentar ai em baixo que se acharmos legal postaremos aqui no blog.

"Back in 2011 in TIXI STUDIO we developed this idea for a product suitable for chefs called MENU2012 All the graphic design was executed by me and this is the original project. http://cargocollective.com/r3do/Menu Recently I decided to redisign the product an this is the result. Menú is a new concept of fruit, specially made for gourmet chefs which are open to new ideas for their recipes, all the natural flavour contained in freeze dried dices. Chefs can store the fruit for months without missing any property or flavour The packaging design was inspired by the traditional mexican fruit markets, full of sign paintings and typography, the tin box protects the product for a long period of time. This is a REDESIGN with NO lucrative purpose. all the images contained in this project are produced by me."

Dog treats are for dogs, right? But it’s the human you’ve got to impress first. And Brooklyn-based Bocce’s organic dog treats really do impress. Our designs did them justice with clean, attractive packs that radiate fresh, vibrant taste appeal. The new logo lock-up references heritage and provenance. The striking colour palette against white proclaims their wholesome credentials. Add touches of both visual and verbal personality, and the results leave the competition panting. Doggone delicious.

FLOV Creative Agency | Nomono | Wrocław, Poland

Tried&True Design | Auckland, New Zealand

"Freshmax, one the largest fresh produce companies in the Pan-Pacific region wanted to create an brand they could use across their berry fruit portfolio. The idea for Munch’n was driven by perfect little fruit mouthfuls that you just can’t stop popping. The range will potentially grow to include Kiwiberries, Blueberries, Strawberries, Cherries, Tomato Berries etc. One of the big challenges with fresh produce is getting the balance right between branding and product visibility.

Fresh produce is an involved/tactile purchase, with consumers taking time to ensure quality & freshness. With the limited amount of retail area on the smaller punnets we knew our design had to be very simple, bold & cute. Fresh produce is definitely an exciting category with so much more investment going into brand's & products than ever before."

"Diapers packaging for the newly established company "Agnotis" (Purity), which sells infant hygiene products. The main intention during the client's briefing was individuation from the competition, and consequently, differentiation on the shelves inside the shops. The use of infant photographs that usually adorn this kind of packaging was avoided. The consideration of the diaper as a garment led to the use of the "button" as the main element of decoration. Their use in the composition of animal characters and items is obvious in the general illustration. Simplistic stroke lines were used in the design in order to create a "naive" artistic quality, closer to similar drawings for children. A fresh, clean and friendly atmosphere was the loose creative linchpin."

"Fabula Branding developed design of ice-cream Happy Grandchildren for one of the biggest dairy companies in Belarus Babushkina Krynka. The design follows the concept of the name of the brand where grandchildren mean childhood, cheerful games, amusing adventures, and learning the world. Illustrations of the story games, funny inscriptions, and puzzles involve consumers in game and prolong time of visual contact with the brand. The peculiar feature of the design is author`s graphics stylized on children`s drawings."